From branding to site build, payment integrations to fulfilment workflows - the project encompassed the full launch stack. The site reflected Nala’s Baby’s identity and ensured the user journey from discovery to purchase was smooth and intuitive.
Launch-day automation was key: marketing triggers, email flows, launch countdown, inventory alerts and post-purchase journeys were all established. The brand entered the market not just live, but operationally prepared for growth.
Alex
Operations
